Englishmen drank tea instead of coffee before the East India Company started. There were thousands of coffee houses alone in city of London, it is also very interesting fact that America becomes the tea drinker nation only to boycott the coffee. And other hand England which was largest coffee consumer became the nation of Tea drinkers only to boycott the coffee.

East India Company Monopoly in Tea

Men and ships brought this about, but particularly such ships as those which graced the coat of arms of the old East India Company—“three ships in azure,” they were called—these and the graceful white-winged tea clippers of the era that followed on. Toward the close of the seventeenth century, however, the East India Company was much more interested in tea than in coffee. Having lost out to the French and the Dutch on the “little brown berry of Arabia,” The Company engaged in so lively a propaganda for tea that, whereas the annual tea imports from 1700 to 1710 averaged 800,000 pounds, in 1721 more than one million pounds of tea were brought in; in 1757, some four million pounds were imported. And when the coffee house finally succumbed, tea, and not coffee, was firmly entrenched as the national drink of the English people.While it is often said that the British East India Company owed its birth to pepper, its amazing development was due to tea. Its early adventures in the Far East brought it to China, whose tea was destined later to furnish the means of governing India. During the hey-day of its prosperity John Company, otherwise the “Honourable East India Company,” maintained a monopoly of the tea trade with China, controlled the supply, limited the quantity imported into England, and thus fixed the price. It constituted not only the world’s greatest tea monopoly but also the source of inspiration for the first English propaganda on behalf of a beverage.

Dietetic Revolution in England and Its Effect on Tea

It was so powerful that it precipitated a dietetic revolution in England, changing the British people from a nation of coffee drinkers to a nation of tea drinkers, and all within the space of a few years. It was a formidable rival of states and empires, with power to acquire territory, coin money, command fortresses and troops, form alliances, make war or peace, and exercise both civil and criminal jurisdiction.There were sixteen rival East India companies of Dutch, French, Danish, Austrian, Swedish, Spanish, and Prussian origin, operating at various times from the continent of Europe, but none of them reached the position of commanding importance occupied by the British East India Company, and Chinese tea was the prime commodity that fuelled their success.